The world doesn’t need more empty buzzwords and labour arbitrage. It needs more meaningful stories and clear USPs.
The world doesn’t need more tech jargon. It needs meaningful human-impact stories, solutions to real-world problems and clear USPs.
At Lansons, we don’t just understand and follow trends – we’re well versed in technological history. Whether your technology deals with big data, prediction analytics, cloud computing, mobile applications, the internet of things, telematics, cybersecurity or more – our experts understand your products and services, competitor landscape and unique story. We know our verticals from our horizontals, understand that sales alignment is crucial for your PR strategy and have a thorough understanding of your audience needs: from the vendor-weary CIO to the enthusiastic IT Manager to your newest developer recruit to journalists, bloggers and digital influencers around the world..
We have led PR and communications strategy for ambitious pre-seed startups, listed multinationals and everyone in between. Whether you work in fin-tech, ad-tech, insurance tech or app development – we’ve launched your products, created media space for your services, articulated your unique story and turned the techiest among you into media-savvy thought leaders.
What’s more – we read a lot.
We read everything in your space, process it and feed it to you as intelligence – before you’ve even asked. Why? Because we know that information is power and we want you to rock your next client meeting, marketing presentation or internal brainstorm.
- Integrated Communications Planning
- Strategic Positioning
- Media Relations
- Analyst Relations
- Developer Relations
- Stakeholder Mapping
- Startup launch PR strategy & support
- Content Creation
- Crisis Communications
- Event & Trade Show Strategy
- Speakers Bureaus
- Awards Programs