Lansons

retail_blue

SECTORS

RETAIL

RETAIL

SHARE

CONTACT

retail@lansons.com
+44 (0) 20 7490 8828

CREDENTIALS

If you’d like a copy of our credentials,
let us know:

The retail universe has undergone enormous change in the last ten years as the impact of technology has been realised. From stock checks to buying decisions and ecommerce capibilities to delivery logistics. 

 No matter the size of the retailer, the multi-channel (once badged’in-line’) experience is critical. It is no longer acceptable for an online experience to be merely functional, shoppers expect to be immersed in the same brand experience. Tolerance for slow or long checkout facilities is slim, and shoppers will often be found searching for an alternative outlet to buy the same item.  

Understanding buyer behaviour has never been more critical and building the right experiences to encourage returning clients is the goal for many businesses today, including the B2B providers.

Our work with this sector has allowed us to see no only the sharp end with the online buyer scrutinising reviews and prices, the endless battle with cart abandonment as well as providing services which take account of the cyclical nature of retail and fighting for shelf space and prominence in European wholesalers.

OUR SERVICES

  • Programmes to engage the key influencers
  • Thought leadership on the issues that matter
  • Senior management counsel
  • Brand-building and / or repositioning
  • Media relations
  • Creative campaign planning
  • Bespoke research platforms
  • Launching new brands, products and services
  • Event creation and planning
  • Digital audit and strategy
  • Video content creation
  • Media training
  • Issues management and crisis communication
2411215668

RELATED NEWS

Lansons' Newsletter - Autumn 2018

19 September 2018 BY Lansons
Welcome to the Lansons newsletter, where we share insights from our founders, top board directors, account managers and partners, both international and local. In this latest edition, we cover...
Read more

Gameplanning the Brexit Deal

14 September 2018 BY Michael Stott
Jim Pickard’s scoop in the FT that Labour plan to vote against any Brexit deal got us thinking about what likely scenario will play out as and when a deal with the EU is agreed. That is of course...
Read more

Director Claire Southeard promoted to Management Board

13 September 2018 BY Lansons
Lansons has promoted director Claire Southeard to its Management Board, following her appointment by the reputation management consultancy last year. Claire’s appointment to the now 9 strong...
Read more