Lansons

retail_blue

SECTORS

RETAIL

RETAIL

SHARE

CONTACT

retail@lansons.com
+44 (0) 20 7490 8828

CREDENTIALS

If you’d like a copy of our credentials,
let us know:

The retail universe has undergone enormous change in the last ten years as the impact of technology has been realised. From stock checks to buying decisions and ecommerce capibilities to delivery logistics. 

 No matter the size of the retailer, the multi-channel (once badged’in-line’) experience is critical. It is no longer acceptable for an online experience to be merely functional, shoppers expect to be immersed in the same brand experience. Tolerance for slow or long checkout facilities is slim, and shoppers will often be found searching for an alternative outlet to buy the same item.  

Understanding buyer behaviour has never been more critical and building the right experiences to encourage returning clients is the goal for many businesses today, including the B2B providers.

Our work with this sector has allowed us to see no only the sharp end with the online buyer scrutinising reviews and prices, the endless battle with cart abandonment as well as providing services which take account of the cyclical nature of retail and fighting for shelf space and prominence in European wholesalers.

OUR SERVICES

  • Programmes to engage the key influencers
  • Thought leadership on the issues that matter
  • Senior management counsel
  • Brand-building and / or repositioning
  • Media relations
  • Creative campaign planning
  • Bespoke research platforms
  • Launching new brands, products and services
  • Event creation and planning
  • Digital audit and strategy
  • Video content creation
  • Media training
  • Issues management and crisis communication
2411215668

RELATED NEWS

Was it always going to be like this? Brexit roundup Nov 15

15 November 2018 BY Michael Stott
After two years of bitter political debate, it seems obvious with the benefit of hindsight that this is where we’d end up, with a messy compromise.  Not quite in, not quite out, reflecting the very...
Read more

Innovation through cooperation – How sharing with our peers brings out the best in us

7 November 2018 BY Lewis Wilks
Lewis Wilks, Lansons, reflects on PROI EMEA Regional Summit in Paris, 2018 October saw Paris play host to the PROI Worldwide’s EMEA Regional Summit; a collection of 28 independent agencies from...
Read more

Lansons Gender Pay Gap Report

1 November 2018 BY Lansons
Lansons and equality Throughout our 30-year history Lansons has been a champion of gender equality, supporting talented women and creating a culture where they can excel.  As part of this, we have...
Read more