Lansons and HighTide: 10-years strong
2018 marks a decade of partnership between Lansons and HighTide Theatre. Since 2008, we have enjoyed a relationship that is unique between an arts charity and business.
In an era of unprecedented cuts to arts funding, Lansons has been able to support HighTide and provide them with the security of a permanent base in central London and space to rehearse. We do this by hosting the HighTide administrative team within our offices at no charge. This support and savings on overheads has enabled the theatre company to grow substantially over the years. It means they are investing in innovative new theatre by young artists and undertake outreach work to encourage new audiences to attend live performances.
HighTide is now recognised as one of the UK’s leading theatre companies. We’re celebrating their success and Lansons’ decade-long role in it by increasing our support this year through an additional donation towards their Festivals, producing film content and promotion.
We are delighted to again win two Corporate Engagement Awards 2018 for our partnership.
Lansons and HighTide’s partnership began in 2008, after Lansons Chair and co-founder, Clare Parsons, attended the inaugural HighTide Festival of plays in Suffolk. Impressed by the calibre of the writing presented and the socio-political engagement, HighTide were invited to take temporary residence in our offices.
Their output grew along with their recognition, becoming a core organisation supported by Arts Council England in 2011, and staging productions with impressive partners such as the National Theatre and Royal Court Theatre, in the West End and Off-Broadway. As their ambitions and commitments grew, we were proud to extend our support.
HighTide played a key role in the successful bid for Waltham Forest to become the first London Borough of Culture in 2019. They produced the first HighTide Festival in Walthamstow in 2017, selling over 6,000 tickets across the ten-day event, and delivering a diverse artistic programmed that foregrounded new talent, female authors, and BAME artists and narratives. They were supported by the National Theatre and many local businesses to reach local audiences and attract new audiences to the borough.
In celebration and recognition of our 10-year partnership, Lansons are donating towards and sponsoring the 2018 festivals in Walthamstow and Aldeburgh.
The aim is to process 8,000 tickets across ten days for the Walthamstow Festival, with a very affordable median price of £10. In 2019’s Festival during the Borough of Culture, the plan is process 10,000 tickets. We believe that supporting HighTide this year can help equip them to make the most of the ongoing opportunities.
Lansons’ sponsorship will support 20 young artists to showcase their talents to an audience of 350 industry professionals who are in a position to provide further employment.
Watch a sneak peek of TRILLS’ ‘Green Ghost’ below, featuring in Songlines by Tallulah Brown – showing at Edinburgh Fringe festival, Aldeburgh and Walthamstow festivals
Read the Lansons Summer newsletter, for a variety of intersting thought-leadership articles and a special one dedicated to our 10-year anniversary.
At Lansons we want to be famous for the quality of our thinking and our focus on delivering exceptional advice, ideas and results. But we are also here to make a difference. To the clients we work for, the people that work here and the community we are part of. Learn more about the many charities and individuals we support by clicking here.