Lansons BBC 5050

Lansons partners with the BBC on their 50:50 Project

What is it?
The BBC 50:50 Project began with one news programme making a commitment to increasing the number of women it featured as contributors. It quickly gained momentum as a grassroots movement across the BBC, and more than 500 BBC programme teams, including Newsnight and Question Time, are now signed up to monitor and take steps towards 50:50 representation of women and men contributors.

The huge internal success of BBC 50:50 promoted the BBC to create a partner programme enabling other organisations to roll out the initiative. The 22 founding partners of this network include Lansons, The Financial Times, Fortune and HuffPost.

Why has Lansons decided to become a partner?
Lansons enters its 30th year with a 68% female workforce and this gender balance is reflected in our management and ownership structure. We have a 0.08% gender pay gap against an industry average of 15%. As part of our commitment to BBC 50:50, we will review female representation across the events we host every year, while continuing to seek to place female spokespeople with key media outlets on behalf of our national and international clients. Separately we will also take the further step of reviewing our BAME representation.

Commenting on the news, Pearl Doherty, Director, Lansons said: “Our partnership with the BBC felt like a natural continuation of our commitment to equal opportunities. Lansons has championed gender equality throughout its history and are proud to lead our industry in this. We encourage businesses and organisations to commit to being part of this change too by taking steps to monitor and address the number of female spokespeople who represent them in the media and at industry events.”

What does BBC 50:50 mean for you?
It means media organisations around the world, from The Financial Times to Fortune (with many more still to be announced) will be actively seeking to feature female spokespeople. Is your organisation ready for this step-change? Do you have a variety of people to call upon for interviews and panel discussions? Lansons can help with bespoke media training; from building essential skills for people with little or no media experience, to more advanced sessions including crisis comms and presentation skills. All participants implement the theory and techniques discussed in true-to-life interviews conducted in our broadcast studio.

Contact us on to learn more.

There is a call for women, especially in traditionally under-represented industries such as financial services, to step forward and represent their companies across all media platforms. If you would like to be part of the BBC’s own Expert Women database contact


Throughout our 30-year history Lansons has been a champion of gender equality, supporting talented women and creating a culture where they can excel.  As part of this we have committed to reporting our gender pay gap voluntarily, even though we have just over 100 people in the company. You can read our gender pay gap report here

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