Joint MD and Director of Change and Employee Engagement – Scott McKenzie, comments in PR Week’s article on the Byron Burger scandal:
The Byron saga would be difficult to sweep under the carpet. “It has acted in a way that is unethical. Its treatment of migrant workers employed illegally is likely to cast a long shadow over its reputation and it will be extremely difficult to recover,” he said. The company has “been particularly tone deaf to the potential public reaction of ‘shopping in’ the very people it illegally employed”, he added.
“How would you feel if you were an employee at Byron now, knowing that there is a distinct lack of moral backbone being displayed by its leadership? It could easily mean that you are the next person thrown under the bus – hardly a recipe for trust.”
You can read the full article here.