Scenario planning and agile strategies

We are all separating that which is essential from what can wait.

But the future is coming, regardless, and we need to plan for how and when we increase engagement, rebuild profile, seek to lead a new conversation, or simply promote what we do.

But it’s not a stable platform. Timeframes, the economics, the mood in society and in Government, budget levels, consumer spending and consumption – all impact the pace and nature of brand re-engagement plans. And all are unknown.

Resilience comes from being ready for whatever comes next. Not knowing what or when that will be makes planning for possibilities a business critical move for marketers.

Defining scenarios and developing appropriate engagement strategies for each, offers visibility, control and the ability to be agile. Crucially, it creates readiness for when the time comes to rebuild…