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  3. Why We Do What We Do

Why We Do What We Do

Understanding Our Brain to Get the Best Out of Ourselves and Others

Authored by Dr Helena Boschi for Lansons
Available at £14.99 wherever books and ebooks are sold
(delivery 2 weeks).

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Why We Do What We Do is an interesting read for anyone facing personal or business challenges and wanting to discover how to better respond to today’s climate of sudden and fast-moving change in the wake of the COVID-19 virus.

Originally self-published in collaboration with author, Dr. Helena Boschi, this latest edition is now published globally by renowned business publisher Wiley with new content addressing uncertainty heightened by COVID-19 and a plethora of new research.

“As the world works hard to cope with the effects of COVID-19 and many struggle with the uncertain future ahead, it is human nature to seek clarity and answers amongst the plethora of information provided. Never has it been more important to forge a path through this ambiguity and feel in control. ‘Why We Do What We Do’ provides valuable insights into human behaviour and helps answer questions around our natural responses to change and uncertainty.”

Dr Helena Boschi, author and neuroscientist

Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify, in an easy-to-understand way, the complex mechanisms of the human brain and how it affects our behaviour every day.

A wide range of topics are examined, unveiling different facets of the brain with practical tips and ideas around how to deal with the impacts on our behaviour, mental health, methods of communication and decision-making.

By applying lessons learnt from this neuroscience book, to what we are calling ‘neurocomms’, Lansons can help organisations create the right communication strategies to make people feel safe and engaged.

Neurocomms’ adds another dimension to our ‘Communications for Change and Transformation’ services at Lansons; looking at the science behind our own biology to effect real change and make a difference in influencing people and managing reputations.

Helena Boschi

About the author

Helena Boschi is a psychologist who focuses on applied neuroscience in the workplace. Her particular areas of interest include the brain and behaviour, our emotional and rational neural networks and how to improve our cognitive abilities in order to get the best out of our own and others’ brainpower. Helena has investigated the impact of chronic, work-induced stress on brain function and has published a book called ‘Why we do what we do’.

Helena has spent the last 25 years working closely with businesses to define and design new initiatives, particularly in the areas of organisational behaviour, leadership and team development, intercultural communication and organisational change. Her career spans sales, marketing, international relations and more recently she has held senior talent management and organisation development positions within international companies.

She now works with organisations worldwide to bring the world of neuroscience to the business context in a pragmatic and relevant way, using her knowledge of what businesses and business leaders need. Together with her clients, Helena shapes new thinking and designs creative learning initiatives, particularly in the areas of leadership and team development, intercultural communication and organisational change.

With a deep commitment to ongoing research in current organisational and psychological trends, Helena possesses keen insight into best and evolving practices in learning, communication and leadership. A member of the British Psychological Society, she brings a scientific edge to the work she delivers and continues to apply the latest developments in the fields of psychology, neuroscience and behaviour to the organisational context.

Suzanne Ellis

About Suzanne Ellis

Head of Communications for Change and Transformation
Lead practitioner in Neurocomms

Suzanne is a director at Lansons, where she is involved in helping organisations communicate during change, building engagement to influence and support desired behaviours among employees, customers or stakeholders.

With more than 20 years’ consulting experience, her work ranges from supporting major transformations such as M&As and organisational redesign to creating engagement campaigns that drive cultural shifts and the adoption of new strategies.

Whatever the communications challenges, Suzanne is passionate about applying the latest in psychological and sociological insights to effect real change.

Two years ago, she launched Neurocomms, which applies neuroscience to communications strategies for Lansons ‘Communications for Change and Transformation’ services. This followed the self-publication of the book, Why We Do What We Do, in collaboration with and authored by Dr Helena Boschi, a psychologist in applied neuroscience in the workplace.

Why We Do What We Do has now been published globally by renowned business publisher, Wiley, with new content addressing uncertainty heightened by COVID-19 and a plethora of new research.

Suzanne has won numerous awards for her work including: Sabre EMEA 2019: winner for ‘Best Brand Narrative’; 2019 Content Marketing Awards: winner for ‘Best Use of Multichannel Social Media’ and most recently was shortlisted Sabre EMEA 2020: ‘Best Experiential Event’.

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