Episode 6: Protecting reputation during a crises

In the current global climate, crises are an inevitability for almost every organisation, let alone an inevitable part of a CEO or CCO’s career. Joining Tony Langham in the Lansons studio is Rachel Atkins of Schillings and Lansons’ Ralph Jackson. In this episode we hear from both a law and communication point of view in preparing, responding and recovering from a crisis.

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Podcast Highlights:

– The beginning of the COVID-19 health crisis
– The common PR pitfalls for companies, boards and individuals in a crisis
– How organisations should engage media during a crisis to protect reputation
– How to prepare for a crisis, legally and from a crisis comms angle

Meet your host:

Tony Langham is Lansons Chief Executive and Co-Founder with over 30 years front line experience building and protecting the reputations of companies, organisations and Governments.

This podcast series coincides with the launch of Tony’s book, ‘Reputation Management: The Future of Corporate Communications and Public Relations’. Commissioned by the PRCA and ICCO, the book is out now and available to order from Amazon: https://amzn.to/2zjFQJa


Produced by Lansons and engineered by Callum Swingler at the Lansons Studio.
Head to our Content Marketing hub to learn more about Lansons Content Team and what we can produce for you.

How we can help you with reputation management

When great organisations fail in times of crises, response and media engagement are often the reasons. Conversely, effective reputation management gives companies the best opportunity to respond, review and recover effectively.

Lansons is best placed to help you manage your reputation and in turn, outperform your rivals.

Read more

Podcast speakers

Rachel Atkins

Partner at Schillings

Rachel Atkins is a partner at Schillings. A specialist in safeguarding the reputations of prominent individuals and businesses, Rachel couples her experience in media law with a detailed knowledge of reputation threats that emanate from non-media sources. With a wealth of experience in this area – from disgruntled employees to black swan.

In Chambers & Partners 2020 guide, Rachel is well regarded for her experience of handling reputation management and privacy matters, frequently on behalf of high net worth individuals and family businesses.

An impressed client reports: incidents – Rachel is frequently instructed by HNWs, CEOs, private businesses and PLCs to defend reputation – whatever the threat. Rachel is ranked as a leader in her field in Chambers & Partners, the Spear’s 500, the Spear’s Reputation Management index and the Citywealth Leaders List.

Ralph Jackson

Board Director

Ralph is a Director and Partner at Lansons.  He has over 30 years consulting experience covering reputation management, corporate communications, and public policy advice in many business areas. His experience spans advice to Boards and senior teams in a variety of sectors including financial services, energy, pharmaceutical, chemicals, manufacturing, and retail.  In financial services alone he has advised clients in asset management, pensions, retail and commercial banking, private banking, and insurance.

He is also a crisis expert, and serves on the EMEA crisis team for the global consulting network, PROI.

He is senior counsel to the public policy team within Lansons, and has extensive experience of campaigns and influencing legislation in the UK and EU.  He has considerable experience of public speaking, chairing industry roundtables and other gatherings – for example he has presented at the prestigious Gleneagles Life and Savings Conference – and is a regular contributor to media.  He is an IPR member and currently serves on the PRCA Council.  He was formerly on the management board of the industry body APPC, now part of the PRCA.

Tony Langham

Chief Executive and Co-Founder

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years. He has an active non-executive career and has been named by Debrett’s as one of the 500 most influential people in the UK.

His work is split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain.

His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.

His first book Reputation Management : The Future of Corporate Communications and Public Relations  was commissioned by the UK’s PRCA (Public Relations & Communications Association) and the global ICCO (International Communications Consultancy Organisation) and published by Emerald Publishing in December 2018.

Tony has received three awards from the PRCA celebrating ‘lifetime achievement’ and contribution to the UK PR industry, in 2004, 2016 and 2019. He is regularly cited as one of the 500 most influential PR people in the UK and one of the 300 most influential PR people in the world, by PR Week.