Episode 5: The importance of company leaders’ reputation
Tony Langham is joined by Markus Leutert of AKKA Technologies and Lansons’ Naomi Goodman as they discuss the connection between a company’s leaders, culture and reputation.
In a world where there is increasingly more pressure on business’s to act authentically, are we asking too much of our business leaders, and how does this impact reputation? From measuring trust in leaders, voicing opinions on societal issues to tackling diversity in STEM careers, our experts debate the traps and expectations of today’s leaders for building and managing successful reputations from the inside out.
Markus Leutert is the Head of Communications at AKKA Technologies who are synonymous with digital transformation and hold an acclaimed reputation as leading engineering, innovation and R&D consultants for a number of industries. Working with the top players in mobility, such as Mercedes and Airbus to name but a few, AKKA supports its clients with product design consulting and throughout the entire product life-cycle with cutting edge digital technologies and project management services.
Naomi Goodman, Board Director at Lansons is a specialist in change and transformation communications, enhancing internal comms to effectively contribute to business performance. She’s a certified change management practitioner and has led large-scale change and internal communications programs across both public and private sectors, including Bacardi, Deutsche Bank and Highways England.
Tony Langham is Lansons Chief Executive and Co-Founder with over 30 years front line experience building and protecting the reputations of companies, organisations and Governments.
His book, ‘Reputation Management: The Future of Corporate Communications and Public Relations’ is out now and available to order from Amazon: https://amzn.to/2zjFQJa