Episode 5: A leader’s influence on company reputation

Tony Langham is joined by Markus Leutert of AKKA Technologies and Lansons’ Naomi Goodman as they discuss the connection between a company’s leaders, culture and reputation. In a world where there is increasingly more pressure on business’s to act authentically, are we asking too much of our business leaders, and how does this impact reputation?

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Podcast highlights:

– Impact of a CEO’s reputation on company reputation
– The expectations and traps of leadership today
– Should leaders voice opinions on societal issues?
– A framework for measuring trust in leaders
– Examples of leaders tackling diversity in STEM careers

Meet your host:

Tony Langham is Lansons Chief Executive and Co-Founder with over 30 years front line experience building and protecting the reputations of companies, organisations and Governments.

This podcast series coincides with the launch of Tony’s book, ‘Reputation Management: The Future of Corporate Communications and Public Relations’. Commissioned by the PRCA and ICCO, the book is out now and available to order from Amazon: https://amzn.to/2zjFQJa

 

Produced by Lansons and engineered by Callum Swingler at the Lansons Studio.
Head to our Content Marketing hub to learn more about Lansons Content Team and what we can produce for you.

How we can help you with reputation management

When great organisations fail, reputational issues are often the reason. Conversely, effective reputation management gives flawed companies room to evolve and improve.

Lansons is best placed to help you manage your reputation and in turn, outperform your rivals.

Read more

Podcast speakers

Tony Langham

Chief Executive and Co-Founder

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years.

His work is split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain.

His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.

Naomi Goodman

Board Director

Naomi is a specialist in change and transformation communications, enhancing internal comms to effectively contribute to business performance.

She’s a certified change management practitioner and has led large-scale change and internal communications programs across both public and private sectors, having work Bacardi, Deutsche Bank, Highways England, Intercontinental Hotel Group, Novartis and Roche to name a few.

Markus Leutert

Global Head of Communications for AKKA Technologies

Markus is the Group Head of Communications at AKKA Technologies, based in Brussels.

He’s successfully spent his career building reputations from the inside out through effective communications, brand and marketing programmes for global organisations including Walgreens Boots Alliance and Thales, a leader in aerospace, transport and defense security.