Episode 3: The Power of Content

Join Tony Langham as he explores with guests Brittany Golob and Claire Southeard, the power of content in shaping or destroying a brand’s reputation.

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Podcast highlights:

– How content marketing is key to reputation
– Examples of ‘the good, the bad and the ugly’ use of content
– Unpacking Oreo’s content win at the Super Bowl
– Importance of audience-centric content

 

Meet your host:

Tony Langham is Lansons Chief Executive and Co-Founder with over 30 years front line experience building and protecting the reputations of companies, organisations and Governments.

This podcast series coincides with the launch of Tony’s book, ‘Reputation Management: The Future of Corporate Communications and Public Relations’. Commissioned by the PRCA and ICCO, the book is out now and available to order from Amazon: https://amzn.to/2zjFQJa


Produced by Jessica Keating and engineered by Callum Swingler at the Lansons Studio.
Head to our Content Marketing hub to learn more about Lansons Content Team and what we can produce for you.

How we can help you with reputation management

When great organisations fail, reputational issues are often the reason. Conversely, effective reputation management gives flawed companies room to evolve and improve.

Lansons is best placed to help you manage your reputation and in turn, outperform your rivals.

Read more

Podcast speakers

Guest

Brittany Golob

Publishing Editor, Communicate and Transform

Brittany oversees the global coverage and editorial strategy for both Communicate and Transform magazines. She launched Transform  in 2014 for the global brand community. She has been named ‘Digital Journalist of the Year’ by the PRCA.

Guest

Claire Southeard

Director, Lansons

Claire is a specialist in multi-channel communication having spent nearly 20 years developing integrated strategies for clients in financial and professional services, retail, Government, healthcare and FMCG.

Host

Tony Langham

Chief Executive and Co-Founder, Lansons

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years. His work is split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain. His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.