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  3. Ep 3: The power of content

Ep 3: The power of content



Listen on Apple | Listen on Spotify | Listen on Google

Join Tony Langham as he explores with guests Brittany Golob and Claire Southeard, the power of content in shaping or destroying a brand’s reputation.

Podcast Highlights:

  • How content marketing is key to reputation
  • Examples of 'the good, the bad and the ugly' use of content
  • Unpacking Oreo's content win at the Super Bowl
  • Importance of audience-centric content


Produced and engineered remotely by Lansons' Callum Swingler.

Podcast Ep3 The Power of Content Lansons

Podcasts Speakers

Tony Langham

Tony Langham

Chief Executive and Co-Founder

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years.

Claire Southeard Lansons 475x414

Claire Southeard

Board Director and Member of Management Team

Claire is a marketing communications specialist with nearly 20 years’ experience developing integrated strategies for clients in financial and professional services, retail, Government, healthcare and FMCG.

Brittany 500x350

Brittany Golob

Publishing Editor, Communicate and Transform

Brittany oversees the global coverage and editorial strategy for both Communicate and Transform magazines. She launched Transform  in 2014 for the global brand community. She has been named ‘Digital Journalist of the Year’ by the PRCA.