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  3. The power of content #3

The power of content #3

Listen on Apple | Listen on Spotify | Listen on Google

Join Tony Langham as he explores with guests Brittany Golob and Claire Southeard, the power of content in shaping or destroying a brand’s reputation.

Podcast Highlights:

  • How content marketing is key to reputation
  • Examples of 'the good, the bad and the ugly' use of content
  • Unpacking Oreo's content win at the Super Bowl
  • Importance of audience-centric content

Produced and engineered remotely by Lansons.

Podcast Ep3 The Power of Content Lansons

Podcasts Speakers

Tony langham 5506

Tony Langham

Executive Chair and Co-Founder

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 35 years. He is acknowledged as one of the UK’s leading reputation management and public relations advisers and has been named by Debrett’s as one of the 500 most influential people in the UK. His first book Reputation Management : The Future of Corporate Communications and Public Relations was published by Emerald Publishing in December 2018. Outside Lansons he has an active non-executive career in horseracing, fintech and market research.

Claire southeard 7144

Claire Southeard

Board Director and Member of Management Team

Claire is a marketing communications specialist with nearly 20 years’ experience developing integrated strategies for clients in financial and professional services, retail, Government, healthcare and FMCG.

Brittany 500x350

Brittany Golob

Publishing Editor, Communicate and Transform

Brittany oversees the global coverage and editorial strategy for both Communicate and Transform magazines. She launched Transform  in 2014 for the global brand community. She has been named ‘Digital Journalist of the Year’ by the PRCA.