Episode 3: The Power of Content

Join Tony Langham as he explores the power of content in shaping or destroying a brand’s reputation. Discussing everything from Oreo winning at the Super Bowl, to Donald Trump and MyCSP pensions, we hear from the experts on how content marketing is key to reputation.

 

Joining Tony in the studio to discuss the good, the bad and the ugly, is Lansons Director Claire Southeard and Publishing Editor of Communicate and Transform magazines, Brittany Golob.

Tony’s book, ‘Reputation Management: The Future of Corporate Communications and Public Relations’ is out now and available to order from Amazon: https://amzn.to/2zjFQJa

Produced by Jessica Keating and engineered by Callum Swingler at the Lansons Studio.

Head to our Content Marketing hub to learn more about Lansons Content Team and what we can produce for you.

How we can help you with reputation management

When great organisations fail, reputational issues are often the reason. Conversely, effective reputation management gives flawed companies room to evolve and improve.

Lansons is best placed to help you manage your reputation and in turn, outperform your rivals.

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