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  3. The AIC: Association of Investment Companies

The AIC: Association of Investment Companies

Over the last 6 years Lansons has transformed the way the Association of Investment Companies (AIC) communicates with retail investors, advisers and media online.

Association of Investment Companies Social Media Communications

Our work has helped position the association, and it’s spokespeople, as an industry thought leader and go-to media commentator. To do this we adopted fully integrated social media programme that seeks to influence and engage key audiences across Facebook, LinkedIn and Twitter.

Throughout the year we deliver multichannel marketing communications campaigns (for example Saving for Children and Income Finder) that align the association with the topics that matter most to their audiences.

With the aim of driving people to the AIC website we use a variety of different tactics, from digital advertising to social media competitions, to ensure our campaigns have maximum impact.

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