Lansons started working with Societe Generale in 2005, when we were appointed to support the Global Investment Services division, comprising private banking, securities services, transaction banking and asset management. For the securities services (SGSS) and the transaction banking (SGGTB) we provide advice on narrative development, overall positioning and implement an active media programme.
Work includes media coaching, organising journalist meetings, writing opinion columns and supporting communication campaigns and spokespeople at key annual events such as the SIBOS conference, Fund Forum and network management conferences.
Since 2005, we have supported the private banking arm SG Hambros communicate with HNW investors and financial advisers based in the UK, building their brand as trusted experts in wealth planning, investment and banking. In 2016, we worked with them on the integration of newly acquired wealth manager Kleinwort Benson and currently support them in building the new brand, Kleinwort Hambros.
In 2015, we extended our mandate to add SG’s Corporate & Investment Banking (SGCIB) business. For SGCIB, Lansons works with the Global Markets and Global Finance businesses, creating and promoting thought leadership initiatives, media roundtables and workshops to raise the profile of the SG’s investment banking activities in the UK.
Until it was set up as a separate entity (Amundi), Lansons helped SG Asset Management build its business in the UK.
This relationship enables us and the bank to leverage synergies across its different business divisions, establish integrated communication strategies with shared stakeholders such as asset managers and industry influencers, and maximize marketing and communications campaigns.
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