The modernisation of payment methods in the UK was fast becoming a financial minefield for many consumers. Payment’s Council were aware they needed to eradicate confusion. We’re experts at communicating complex issues and our core recommendation was to educate consumers, but keep things simple and accessible. We implemented ten insightful media awareness campaigns examining issues linked to modern payments.
Adopting a fully integrated media awareness strategy, we produced interactive content for a new central hub: a dedicated consumer website pay_your way. The site provided simple and impartial advice so consumers could compare payment reliability, speed, cost and security. To underpin activity, we created a search and social strategy, ran the twitter feed to drive traffic and established successful white label partnerships with Myfinances.co.uk and Savvywoman.co.uk.
We achieved over 300 articles of media coverage as well as a live webcast on modern payments was syndicated to 12 third party sites reaching more than 35 million unique users. Following the implementation of the digital strategy, traffic increased 10-fold, with over 45,000 unique visitors to the site and in excess of 100,000 page views.
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