Lansons has advised MoneySuperMarket (MSM) for more than 15 years. Naming the business, launching the category and maintaining MSM’s exceptional media profile: since its launch in 1999; throughout its £480m IPO in 2007; to date in 2015.
Reputation matters. Especially when you’re the UK’s favourite price comparison site. Since launch, our media programme has played a pivotal role in driving site traffic and strengthening the brand’s position. So, to retain pole-position and champion the brand’s reputation, we created the ‘Saving Britain Money campaign’.
Our ideas showcased our unrivalled sector knowledge. For this household brand, we anticipated trends and demonstrated insight to create a series of personal finance news stories – ones that reeled the media in and kept them hooked. We positioned MoneySuperMarket.com as the credible voice on topical issues: savings rates, debt consolidation and energy bills. The results were impressive. Our team secured a calendar of interviews between high-profile media titles and expert spokespeople.
90 million people visited MoneySuperMarket.com last year, an increase of 11% from the previous year. One of our recent news stories, commenting on the lack of high loan-to- value mortgages, achieved 28 standout pieces of news coverage alone.
But it’s not just a numbers game. The press coverage from this campaign achieved the brand awareness and depth of key message delivery needed to stay front-of-mind. Today, MoneySuperMarket.com remains the UK’s No.1 price comparison site.
“The Saving Britain Money campaign is all about generating a response, a call to action, and it delivers just that. Day in, day out, the Lansons team works with the national news, TV and radio media, to direct consumers to the site, at a fraction of the cost of advertising. We know that PR is fundamental to our ongoing success.” – Susannah Hardy, head of PR, MoneySuperMarket.com
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