CBAM wanted to deliver a event which left viewers wanting more, so together, we created a live video event that felt more like a quality TV news programme. The result was studio-based virtual investor conferences - one in Spring and one in Autumn, live-streamed exclusively for CBAM investors with Chief Investment Officer Robert Alster.
The Spring conference, hosted by The Sunday Times’ economics correspondent David Smith, was filmed live at a London ‘green screen’ studio which allowed us to create an entirely virtual and immersive ‘newsroom’ environment. The hour-long programme was interspersed with high-end video content, including a powerful opening film which set the scene.
For the Autumn conference, CBAM challenged Lansons to raise the bar once again, this time we broadcasted the entire programme from the London Stock Exchange studios. Robert was joined by BBC news anchor Tanya Beckett and a number of experts from CBAM who presented pre-recorded ‘video bulletins’ on major themes.
CBAM is now committed to produce two more virtual investor conferences in 2022 and is working with Lansons to further adapt and expand the scope of next year’s video broadcasts.
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