As a result of the ongoing Covid-19 pandemic, AcadiaSoft had to cancel its Client and Technology Forum, which was due to be attended by over 400 leading industry experts. With the in-person event unable to go ahead, AcadiaSoft got in touch with Lansons to discuss how they could run the conference online instead.
The resulting Client and Technology Virtual Forum consisted of a video message from the CEO, followed by a series of panel debates. Lansons recommended using a webinar platform to run this, as it enabled the capture of attendee details in a fully-customisable registration page, high-quality video playback and all the benefits of using a webinar platform.
Lansons delivered a highly successful conference, utilising video and music to create a ‘live event’ experience, bringing people on and off the virtual ‘stage’ while an introductory video played at various key moments.
Over 400 watched the event live and many more have watched the event on-demand since. You can watch the event on-demand here.
AcadiaSoft was incredibly pleased with the result, with Laura Craft, Director of Marketing & Corporate Communications, stating:
“The Lansons production team helped to elevate AcadiaSoft’s virtual client forum to a must-attend event. Their attention to detail, careful planning, and creative input allowed us to focus solely on the content by completely removing any stress that is often associated with the technical aspects and smooth running of a complex digital program.”
2020 was the year of remote online events as companies pivoted towards new methods of communication, and it looks like that trend will continue for the first half of 2021, at least.So now that most companies are doing online events (or should be doing), how can you make yours stand out and encourage people to come back for more?
Bingo! A, now-familiar, voice joyfully shouts as, for the fourteenth time that day, someone is caught chatting away, blissfully unaware they’re in a silent movie.“You’re on mute!” they chorus, as the unfortunate ‘victim’ dutifully rolls their eyes, throws their arms up in self derision and searches out the unmute button to apologise (again).
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