Launching the first UK High Street bank for more than 100 years was always going to attract ‘attention’. But launching one amidst the worse financial crisis the UK had even seen, meant that scrutiny around a new entrant would be intense .
Lansons was commissioned to devise and execute the communications strategy and launch of the first new UK High Street bank for more than 100 years and to navigate scrutiny around a new entrant.
Our mass media launch coverage resulted in more than 450 features across all media sets (of which 135 were broadcast and 56 were national print). The audience reached over the launch period was 187,393,942. The launch trended on TwitterRead more