In January 2022 Tony moved from Chief Executive to Chair and retains an active consultancy role across a range of Lansons clients. He works across all sectors of the economy and splits his time between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain. His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.
His first book Reputation Management : The Future of Corporate Communications and Public Relations was commissioned by the UK’s PRCA (Public Relations & Communications Association) and the global ICCO (International Communications Consultancy Organisation) and published by Emerald Publishing in December 2018.
Tony is one of only nine people inducted into the PR Week UK Hall of Fame and has received three awards from the PRCA celebrating ‘lifetime achievement’ and contribution to the UK PR industry, in 2004, 2016 and 2019. He is regularly cited as one of the 500 most influential PR people in the UK and one of the 300 most influential PR people in the world, by PR Week.
Tony has an active non-executive career outside Lansons. He is Non-Executive Chair of Great British Racing, horseracing’s official marketing and promotional body, working with all of the sport’s stakeholders. He also Chairs British Champions Series, the owner of Britain’s richest raceday. He is Non-Executive Chair of Opinium Research, a business he founded in 2007 and has been a Non-executive Director of unbiased.co.uk, the UK’s leading site for finding financial, mortgage and legal advisers, since 2011.
Prior to co-founding Lansons he worked in financial communications with Dewe Rogerson in the 1980s, primarily on privatizations having begun his career as a social, political and financial market researcher with MORI. He is a Fellow of the Chartered Institute of Public Relations. Tony is an alumnus of University of Birmingham and supporter of their campaigning and social mobility projects.
Executive Chair and Co-Founder
Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 35 years. He is acknowledged as one of the UK’s leading reputation management and public relations advisers and has been named by Debrett’s as one of the 500 most influential people in the UK. His first book Reputation Management : The Future of Corporate Communications and Public Relations was published by Emerald Publishing in December 2018. Outside Lansons he has an active non-executive career in horseracing, fintech and market research.
One way or another we’ve all made it to the end of 2020 and it’s time to say thank you. For those of us that work in the professional and financial services sector, like Lansons, we should be thankful for being lucky enough to have had – at least in terms of earnings – a relatively OK year. We’ve learnt that we owe this to many other people.
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