With more than 20 years’ consulting experience, her work ranges from supporting major transformations such as M&As and organisational redesign to creating engagement campaigns that drive cultural shifts and the adoption of new strategies.
Whatever the communications challenges, Suzanne is passionate about applying the latest in psychological and sociological insights to effect real change.
Two years ago, alongside Dr Helena Boschi, a psychologist specialising in applied neuroscience, Suzanne launched Neurocomms, which applies neuroscience to communications strategies for Lansons Change & Transformation Communications services. This followed the launch of Helena’s book, Why We Do What We Do, which Lansons initially published as a way of strengthening the communication-neuroscience relationship.
Why We Do What We Do has now been
published globally by renowned business publisher, Wiley, with Helena
providing new content to reflect the latest
neuroscientific research, current trends and the changing landscape at the beginning of the pandemic.
Suzanne has won numerous awards for her work including:
Sabre EMEA 2019: winner for ‘Best Brand Narrative’; 2019 Content Marketing Awards: winner for ‘Best Use of Multichannel Social Media’ and most recently was shortlisted Sabre EMEA 2020: ‘Best Experiential Event’.
Suzanne helps organisations communicate during change, building engagement to influence and support desired behaviours among employees, customers or stakeholders. With more than 20 years’ consulting experience, she uses an insight-led approach that draws on the latest psychological research to effect real change. Most recently, she’s spent time helping organisations communicate and activate their Purpose internally: from onboarding leaders to engaging employees to co-create strategies for action.
The concept of ‘purpose-led organisations’ has been gathering momentum. How organisations respond to the coronavirus pandemic, navigate the financial crash and mitigate climate change is being scrutinised. Is the organisation behaving in a way that reflects their purpose promises? Is the purpose relevant to current societal and environmental demands? Is it a purpose beyond profit?
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