Louise is a Board Director and Partner at Lansons with 8 years’ experience running PR programmes for financial services clients, including Post Office Financial Services, PayPal, and uSwitch.com.

Since the credit crunch Louise has focused on helping companies to re-engage with their stakeholders and ensure their communications are fully integrated. She has been instrumental in managing complex and potentially damaging issues, protecting the brand and engendering trust. This has involved working closely with businesses, helping them to identify their core customers and ‘influencers’, developing tailored key messages and communications for each audience.