An experienced film-maker and broadcast specialist, he manages our corporate film, radio and webcast production unit, leading a dedicated team of in-house video, audio and motion graphic experts, based in Lansons’ own state-of-the-art London studio.
In addition, Jon heads Lansons’ market-leading media and presentation training team, which offers executive media coaching sessions and helps companies and senior managers to identify the tactics and strategies they need to deploy when faced with potentially challenging interview situations.
Before joining Lansons, Jon was a former senior BBC business journalist with 10 years’ experience in TV, radio and online news. During his career at the BBC, Jon worked as an editor for BBC World TV, a reporter/producer for BBC World Service radio and duty-editor for the BBC News Business website. He has reported extensively on business from across Europe, Africa and Russia. Additionally, as a newspaper journalist, he has contributed to the likes of the London Evening Standard and the Daily Telegraph.
Recent client experience includes Invesco, JP Morgan, Prudential, Givaudan, The Co-operative Bank, The Post Office, NFU Mutual and the Pension Protection Fund.
By Rimmi Shah and Jon Cronin, Directors and BBC 50:50 Project Leads at Lansons.
Video-sharing site TikTok has taken the world by storm. But, as Lansons Director Jon Cronin discovers, the social networking phenomena is also shaking up the marketing and communication strategies of some of the globe’s biggest brands.
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