A member of our management team, Claire’s expertise is in crafting disruptive, purposeful campaign and thought leadership platforms and multi-stakeholder communications programmes based on the Paid, Earned, Shared and Owned (PESO) model.
Previously MD of the Press Association’s branded content business (TNR), she blends an audience-centric approach to insight with strategic rigour and creative flair to produce campaigns and content that are designed to connect brands and audiences in ways that create genuine change and lasting impact.
Board Director and Member of Management Team
Claire is a marketing communications specialist with nearly 20 years’ experience developing integrated strategies for clients in financial and professional services, retail, Government, healthcare and FMCG.
I haven’t met a business leader who needs convincing of the need for Purpose lately. Have you? Covid-19 has undoubtedly accelerated demand for organisations to live their purpose through action which is helping the world, and many have stepped up to the plate.
Bingo! A, now-familiar, voice joyfully shouts as, for the fourteenth time that day, someone is caught chatting away, blissfully unaware they’re in a silent movie.“You’re on mute!” they chorus, as the unfortunate ‘victim’ dutifully rolls their eyes, throws their arms up in self derision and searches out the unmute button to apologise (again).
It came across loud and clear in the Prime Minister’s historic address this week and in the updates that have followed, that we must all ‘do our bit’ to get through this crisis and to keep the country on its feet. It’s our collective responsibility to do whatever it takes to keep each other safe so we can beat this thing.
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