The new book from Tony Langham, Reputation Management: The Future of Corporate Communications and Public Relations is published today!
A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset.
“Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today’s corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I’ll certainly be keeping a copy on my desk.”
– Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof
“A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life.”
– Ruth Kelly, Pro Vice Chancellor, St. Mary’s University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women
“Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner’s eye to this important management discipline.”
– Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime Minister
“Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book.”
– John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University