Lansons Conversations

Value brands = brand value?

22 September 2009 BY Sophie Lilley
Brands. The release of Interbrand’s latest annual Best Global Brands report saw brands that align themselves with value, such as Ikea, Kellogg’s and Heinz, enjoy a steady climb in their brand equity as staying in became the new going out in...
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Government Cuts- Lansons Update

21 September 2009 BY Sophie Lilley
In a word – cuts. That is the battleground on which Labour and Tories will contest the next election. Not the spurious investment versus cuts divide, the central questions will be; where to cut, who can be trusted to cut, by how much and when?...
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