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Lansons appoints head of digital and social media from Santander

Lansons has recruited one of UK banking’s leading digital communicators to lead and grow its Digital and Social practice. Russell Graham joins as Head of Digital and Social Media from Santander, one of the largest banks in the world.

As Santander’s Group Communications Manager (Social and Digital), Russell held a broad strategic role leading the award winning bank’s digital strategy. He created and led the bank’s UK Social Media Committee, supervised the integration of digital into all customer and media facing departments, lead the activation of its rich media, online video and sponsorship strategies, as well as implementing a new social listening and reporting approach.

He joins Lansons to lead and develop its digital and social media team, which currently provides consultancy and implementation across its current client base, as well as running a number of stand-alone digital and social media projects.

Tony Langham, co-founder and Chief Executive comments: “Lansons is a thoughtful, campaigning agency, working with complex issues and interesting markets. We needed a Head of Digital who understood these markets and had unbeatable experience in helping blue chip companies achieve meaningful engagement online – all within the highly regulated space.
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“Russell’s big brand financial services experience speaks directly to Lansons’ strategy of thoughtful senior level counsel, from advice and ideas through to results and he joins the team at a fantastic time. We’re growing fast, currently by just over 20%, and recruiting heavily in the areas of growth.”

Russell commented: “There continues to be a huge opportunity for brands that are able to successfully marry the power of digital with their existing communications strategy, but for those companies that operate within complex regulated markets, digital can be a challenging channel to establish and successfully manage. Businesses in these areas, whether they are financial services or not, need a thoughtful approach to digital and social, working with an agency that understands their business and the issues that surround them. I’ve run a highly complex digital strategy for one of the largest brands in the world and experienced this first hand. It’s this knowledge and experience that I aim to bring to Lansons.”

He added: “I’m very excited to be joining Lansons; the opportunity to grow a robust, creative digital practice for one of the most respected agencies in the UK and within financial services was too good an offer to refuse”