Lansons has recruited Clare Anderson as a director and member of its management board. Clare joins the award winning firm to help grow Lansons’ broad corporate practice.
Clare is one of the UK’s most established corporate communicators, with over 17 years’ hands on experience running global and local reputation management programmes. She joins Lansons after14 years spent at Fishburn, where as client services director and a board member she led the strategic direction of the agency and was responsible for significant fee income.
Clare has worked for some of the UK’s largest financial services brands, and her speciality lies in providing senior cross sector counsel to clients including Tesco Bank, Zurich, Novartis Global and the Money Advice Service. Global advocacy successes include establishing Shell’s role in meeting the energy challenge and protecting Tetra Pak’s reputation against sustainability challenges. Prior to Fishburn Clare was a consultant at global firm Charles Barker with clients including Barclaycard.
Clare has a degree in biological sciences from the University of Birmingham, with an MSc from the University of Surrey and a CIM diploma. She joins Lansons in Q2 2014.
Tony Langham, co-founder and Chief Executive comments: “Lansons grew by 20% in 2013 and has made an exceptional start to the year. As a result of this we’re actively looking to expand our senior team, and Clare is the first of three senior hires we hope to make in the first half of this year.
“Much of our recent growth is in the corporate space, particularly from providing cross discipline senior counsel and from diversifying outside financial services. Clare is well placed to help us take advantage of those opportunities, and to assist the growth in our corporate practice.
“We really hit it off with Clare and share a similar vision of the future of communications. Clare’s broad corporate background coupled with her depth of client experience fits our diversification strategy.”
Clare commented: “I am very excited about joining Lansons. It is a respected and great brand and has a very clear vision for the future, particularly when it comes to building its already successful corporate offer.”