Combining neuroscience with communications
Our brain is at the centre of all our communication. By understanding how the brain works with the latest in neuroscience research, we can deliver more persuasive and effective communications.
That’s why we partnered with Dr Helena Boschi, a psychologist specialising in applied neuroscience in the workplace, to form Neurocomms a unique approach that informs our ‘Communications for change and transformation’ services.
Now more than ever, people are seeking answers on how to cope with the effects of Covid-19 and the uncertain future ahead. By applying lessons learnt from neuroscience, neurocomms can help businesses to better prepare and respond with the right communication strategies and programmes.
That’s because, most corporate communications initiatives are based on logic and rational thought. But most change efforts fail. The human brain works by a set of rules that are illogical and emotional.
Resistance to change does not happen because people are being difficult. It happens because the communication is impersonal, insensitive and inauthentic.
- Traditional comms: we tell, we advise, we construct
- New comms: we sell, we persuade, we influence
- Neurocomms: we reassure, we ignite, we engage
By understanding the brain, we can drive change and engagement initiatives. That’s why we published our book Why We Do What We Do: Understanding Our Brain to Get the Best Out of Ourselves and Others
Some of the topics we explore with the application of neurocomms include:
- Why we are all hard-wired to resist change and how to minimise the pain of change
- How language has a positive and negative effect on the brain, and enduring impact of storytelling
- How our brain ‘sees’ and the impact and power of visual communications
- Why our biases are so influential in how we interpret information; and how to manage these effectively
- How leaders can get the best out of their people by understanding the brain
- What anxiety and stress are doing to us in today’s world, and how to handle it for better wellbeing and performance
- Why the corporate ‘tell’ cannot and does not work; how emotions affect our behaviour
Neurocomms’ adds another dimension to the work we offer at Lansons; looking at the science behind our own biology to effect real change and make a difference in influencing people and managing reputations.