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‘My Lansons Experience’ by Jyoti Tanwar of Adfactors PR, India

Lansons is proud to be a part of PROI Worldwide, the world’s largest partnership of independent integrated communications firms. PROI’s network is built on industry-leading agencies, giving its companies and their clients access to a global pool of resources and expertise. We are also in the Global Communication Partners (GCP) network, bringing together leading independent public relations consultancies in the world’s major financial markets.

Thanks to these networks, we have a partnership with Adfactors PR, India’s largest PR firm. Like Lansons, Adfactors has won multiple global accolades, including PR Awards Asia – South Asia Agency of the Year for four consecutive years, and The Holmes Report Asia-Pacific Corporate-PA Consultancy of the Year. Culture sits at the centre of Adfactors’ workplace ethic, building their environment on integrity, transparency, fairness and simplicity; another reflection of our own values, having been recently nominated for the PRWeek Best Places to Work Awards, which we have won for seven consecutive years. It is testament to both PROI and GCP that agencies like ours are enabled to work alongside similar companies on a global scale.

Jyoti Tanwar from Adfactors PR, India with Monica Martin Roig and Megan Sunderland on her visit to Lansons, London, UK.

Jyoti Tanwar at Lansons, London with Monica Martin Roig and Megan Sunderland

In order to reward and encourage its young and talented employees, Adfactors is running an internal programme, ‘The Year of the Executive’, that offers brilliant opportunities to share the excellent work that they do to partner agencies around the world. Jyoti Tanwar, a member of the Financial Services team at Adfactors’ Mumbai office, chose to do so at Lansons, where she enjoyed a two-week placement.

Hosting Jyoti at our London office was a fantastic opportunity to learn more about Adfactors and the media landscape in India and showcase our industry-leading work in reputation management, share our business values and workplace culture, and demonstrate how our industry operates in the UK.

Learn more about Jyoti’s experience at Lansons in her retrospective write-up –

From the moment I was awarded my placement at Lansons to my arrival in London, I was both anxious and nervous. Having heard about others’ experiences with partner agencies I now had my own story to share.

My visit to England was a holistic experience of travel, work, sightseeing and learning. Lansons is a ‘Great Place to Work’, having made the official list for the last 15 years. The office culture is encouraging and fun. People talk to each other to find solutions to everyday problems and hold brainstorms to discover new ideas. Everyone at entry level is given the opportunity to work in areas of their interest, and the senior team are co-operative and humble.

If you are smart and driven, Lansons gives you every opportunity to reach your potential. There are a variety of internal processes that encourage development including: peer-to-peer training sessions to upskill and monthly meetings for Junior Executives to touch base with one another. I was heartened to see that Clare Parsons, Lansons Co-Founder and Chair, greets all new entrants to the business by hosting a breakfast meeting. This gives them an opportunity to introduce themselves and learn about the company’s core values first-hand from Clare.

My most memorable experience outside of the office was a trip to the theatre with Clare Parsons and Account Manager Hayley Fewster. We saw the play ‘Come Away From’ followed by an amazing dinner at London’s prestigious restaurant The Ivy.

Jyoti Tanwar, winner of 'Year of the Account Executive', Adfractors PR, India

Jyoti Tanwar, winner of ‘Year of the Account Executive’, Adfactors PR, India

During my stay it was very thoughtful of Lansons to arrange for me to visit fellow PROI agencies Kiss Communications in Cambridge and Wildfire in Kingston upon Thames. At Kiss, Head of Account Service Anthea Hughes hosted my visit and briefed me about their agency. Situated in a beautiful location, they took me through their work in digital marketing and campaigns. I was particularly impressed by their exceptional work in website development. My time at Wildfire was exemplary. Account Manager Kiran Saini arranged a busy day of meetings so that I could experience the entire agency. It was intriguing to see pitch and presentation preparation, the hub role they take to clients, the tools they use for PR and the enthusiasm of their team working in media relations.

Away from our network, I spent time with Jo Carr – Co-Founder and Managing Partner of highly awarded PR firm Hope&Glory learning about their recent campaigns. I was also introduced to Opinuim Research, a market research and insight consultancy. With Opinium’s Head of Omnibus and Partner James Crouch, I discussed the importance of research. Our exchange of information on thought leadership, market intelligence, UK politics and research reports was fascinating.

Travelling to London alone also helped me on a personal level. I overcame my fears and doubts and now feel more confident in myself. I used an array of public transport and had an authentic experience of British culture through the museums, lively Oxford Street, colourful Camden Town and the diverse mix of people.

It was a great experience and I thank Adfactors PR for granting me this opportunity as part of their ‘Year of the Account Executive.’ Visiting Lansons has given me an international perspective which will help me understand my industry, clients and their businesses. This trip was not just about work, but also an exchange of ideology, culture, interests, goals and objectives. Until next time, London!

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