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Michael White in PRmoment: Adapt to suit a social network’s culture

Michael White discusses the importance of honesty, and knowing your audience when creating shareable content for social with PRmoment. He also shares his top tips for companies saying,

“Social networks are not just communication channels; they are cities, in the case of Facebook a user base the size of an entire country. Each has their own culture, companies who do well online recognise this and adapt.”

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