Marketing in a pandemic
In times of great uncertainty, relationships matter. People turn to those they know and trust. We seek comfort from the familiar.
The best loved brands know this. For years, they have put their customers first, invested in understanding what makes them tick and engaged in a two-way relationship which rewards them with preference, loyalty, influence. But doing that in this crisis? For even the most seasoned marketer, this is daunting.
How can brands tread the line between ‘keeping the lights on’ and doing lasting, reputational damage?
Our specialist consultants are working with brands to align their marcomms plans with the different phases of crisis (Review, Respond, Recover). We have developed a set of focused consultancy services aimed at supporting brands as they navigate this unpredictable situation; balancing the needs of today with the importance of planning for the future so they can emerge from this crisis, not just having survived it but ready to rebuild.