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  1. Living our values during Covid-19

Living our values during Covid-19

The global pandemic has emphasised how wonderful our health service is and Lansons applauds all NHS staff, carers and other key workers that are helping the United Kingdom defeat coronavirus.

We believe in a positive future for humanity, as we believe in a positive future for our country and our business.

Everyone in business, including Lansons, is challenged by the pandemic – and has to play whatever role they can to defeat the virus and preserve a functioning economy. As we advise our clients on these matters, we believe it is right that we also outline our position as an organisation.


Lansons was formed in 1989 with a core set of principles and we are living by these principles during Covid-19. Our purpose is to do great work for clients that we believe in; to strive to be a great place to work for our people – and to make a positive contribution to society. This has led us to us receiving multiple rewards and recognition throughout our history not only for our client work but as a great workplace and as an ethical business – and one that contributes to wider society.

Working through the pandemic

In line with our principles, our focus has been on ensuring that we can continue to provide our clients with the highest levels of advice and service throughout the lockdown whilst prioritising the health of our people and the nation. With a strong contingency plan in place, we closed our office and moved to virtual working immediately when the Prime Minister advised all businesses that could, to do so, on Monday, 16th March and have been supporting our staff in working from home since then. We’re about to be back, though, with our office opening one day a week for 'Wellness Wednesdays'.

Running our business

Our business is strong and built on great client relationships, and we are hugely grateful to our clients as we work our way through this together.

To ensure our clients continue to receive the highest quality of service and to preserve as much of the earnings of our people as we can, we have taken a number of measures to date. We utilised the opportunity to defer taxation payments and at the height of the pandemic, all staff have agreed to temporary salary reductions – now all reset to pre-coronavirus levels.

In 2020 we judiciously used the Government’s Coronavirus Job Retention Scheme to preserve jobs and avoid redundancies. Fortunately, our business performed, financially, much better than anticipated so earlier this year we returned to Government all the money we had claimed under the furlough scheme.

In the United States, our subsidiary, Lansons Intermarket, is utilising the US Government’s Paycheck Protection Program to navigate this difficult period.

Contributing to society

While Lansons experienced a difficult period in the first half of 2020, for most of our 31 years in business we have been profitable. During the whole of this time we have donated at least 1% of profits to charitable causes, as well as championing diversity and inclusion and undertaking pro-bono work.

During Covid-19, to live our values and help the national effort, our co-founders Clare Parsons and Tony Langham have, on behalf of Lansons, donated to the Barts Charity which includes the NHS hospital in our beloved Smithfield home of 30 years, becoming one of 34 major donors who donated a total of £7million. Alongside organisations like Goldman Sachs and Barclays as well as our own clients Phoenix Group and Barings, the money helped fund support that the NHS budget can’t provide for such as mental health counselling for staff and patients to get through the worst of the crisis.

Clare and Tony are continuing to make further donations on behalf of Lansons throughout this time to charities and organisations in the arts and leisure sectors, during a time when their revenues have significantly reduced. Communication and dialogue is our business and we are long term supporters of the industry that makes the UK one of the world’s cultural leaders. We fear that many of our great arts institutions may not survive the on-going lockdowns.

By this set of policies and behaviours we hope that we are playing our part to help the UK defeat the coronavirus and return to a functioning economy and thriving arts sector.

The future will be agile and innovative and we will be alongside our clients helping them achieve their objectives.
If you have any questions about our policy, please email our Chief Executive Tony Langham.
Tony langham 5506

Tony Langham

Executive Chair and Co-Founder

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 35 years. He is acknowledged as one of the UK’s leading reputation management and public relations advisers and has been named by Debrett’s as one of the 500 most influential people in the UK. His first book Reputation Management : The Future of Corporate Communications and Public Relations was published by Emerald Publishing in December 2018. Outside Lansons he has an active non-executive career in horseracing, fintech and market research.