Lansons wins at the SABRE Awards
We’re proud to announce that Lansons wins ‘Best in Brand Narratives’ for our work on Givaudan’s 250 Odyssey.
Givaudan, the world leader in Fragrances and Flavours (F&F), wanted to mark its 250th year in 2018.
While Givaudan was formed in 19th century Switzerland, its roots go back to 1768 to the distinguished perfume dynasties of Grasse, France: the Chiris and Roure families. Through a series of mergers and acquisitions over the last two and a half centuries, a multitude of organisations contributed to what is now Givaudan. Throughout, one quest remained constant: to engage people’s senses with fragrances and flavours that enrich lives every day. This was our mission with Givaudan 250 Odyssey and we’re proud to be recognised for our work in brand narratives.
Givaudan appointed two agencies: us and Creativedge, a digital marketing agency to develop a campaign to mark the 250th year.
The IN2SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.
The SABRE Awards have always been about engagement, credibility, and relationship building. We’re honoured to be recognised for our work.
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