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Lansons’ Spring Newsletter 2019

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We’re delighted to bring you the Spring edition of our quarterly newsletter. This issue features articles from our experts on topics ranging from reputation management to ESG, instagram advertising and much more!

We hope you enjoy…

DEEDS AND WORDS by Tony Langham
In 1903, Emmeline Pankhurst demanded “deeds not words” of the establishment when she formed the Women’s Social and Political Union (later known as the suffragettes). Even though it didn’t seem so to everyone at the time, change was inevitable. We’re at a similar point in history nowSpeaking to the United Nations in December last year, Swedish school girl activist Greta Thunberg said:
“We have not come here to beg the world leaders to care for our future… We have come here to let them know that change is coming whether they like it or not.”
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A GLASS HALF FULL OR HALF EMPTY? By Pete Knott
At first reputation management and social media might not seem a natural fit. However, when you delve a little deeper, you’ll find a very strong correlation. Most interestingly, one thing they certainly have in common is that both are misunderstood, and this realisation has led to me to examine the interesting relationship between ‘reputation management’ and social media.
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DISRUPTING THE DISRUPTORS by Lisa Carr
The UK insurance industry has boomed in the last couple of years, and now has an abundance of insuretech businesses that are launching genuinely interesting and exciting products. Recent insight from PwC based on over 1,300 start ups across Europe has also indicated that 75% believe the biggest disruption to the insurance industry will come from building new products in order to address changing consumer needs.
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DO YOU HAVE AN ESG STRATEGY INVESTORS CAN BELIEVE IN? By David Masters
ESG is the subject du jour in the investment world. But is it just a fad, or a lasting, game-changing phenomena that could potentially transform the investment industry? Its certainly gathering momentum with investors. Very recently JPMorgan Asset Management reported that their research showed that interest in ESG investing was growing sharply in the under 35s, with 41% saying that they had recently become more interested in it and were looking into it.
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ADVERTISING ON INSTAGRAM: HOW TO GET IT RIGHT by Kapil Arya
What do Kylie Jenner and a picture of an egg have in common? As of 14 January 2019, the most liked post on Instagram was a picture of an egg, topping the previous record of 18 million likes on a Kylie Jenner photo. The egg image currently has over 50 million likes! Launched in 2010, Instagram, the photo and video-sharing social networking service owned by Facebook Inc has one billion users worldwide, and it seems the app keeps steadily adding 200 million users a year.
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LISTENING TO LEARN TO LISTEN by Rachel Shaw
We all think we listen. In reality, with so much noise around us, in fast-paced work environments and high pressured, competitive environments, how much are we actually listening, rather than just hearing? Listening isn’t hearing. Listening is actively turning your attention to what is being said, concentrating only on what is being said and shutting off all the other noise, both your own internal chatter and everything else around you. It is not easy, but instead a skill that must be honed and practised over time.
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