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Lansons Podcast 2: #SMWDigitalFuture for Social Media Week

Listen to the Q&A session from Lansons’ event as part of Social Media Week London, ‘States of Digital: Roles of the Future, In-house Structures & Agency Offerings‘, which took place on 18 September.

Panellists Russ Graham, Head of Digital & Social at Lansons, Tim McLoughlin, Head of Social Media at Saatchi & Saatchi and Thane Ryland, Head of Social Analytics at Microsoft Mobile discussed the impact of automation on digital communications and roles, the differing strategic roles of in-house compared to agency digital teams, the rise of ad blockers, how to effectively measure the impact of digital and illustrate its value to the c-suite and predictions about what the future holds for the industry – before opening up the session for a Q&A with the audience.

You can tweet your thoughts to @LansonsLatest by using #SMWDigitalFuture.