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Agency News Posted 01 Dec 2021

Lansons Announces Rebrand in the U.S. Market with Closing of Intermarket Acquisition

Lansons Intermarket is now Lansons

News Lansons Announces Rebrand Intermarket Acquisition 1200x675px

Today, Lansons formally closes on its acquisition of Intermarket Communications. The New York firm, using the name Lansons Intermarket since October 2019, is being rebranded as Lansons.

“The rebrand signifies closer ties between our teams in London and New York,” said Tony Langham, Chief Executive, Lansons. “In addition to collaborating on shared global client accounts, our teams on both sides of the Atlantic have worked hand in hand this year to integrate our businesses. Today we go to market as one company, with a unified brand, culture and set of capabilities.”

Intermarket, founded in 1986 by Martin Mosbacher and the late Matthew Zachowski, is a leading provider of integrated communications and marketing services to financial services, technology, corporate and B2B clients. Today the agency is the New York office of Lansons and is led by Josh Passman, who joined as Chief Executive Officer in April 2021.

“From the perspective of delivering an expanded range of capabilities to our clients and creating more meaningful career experiences for our employees, the integration has been very successful,” said Mr. Passman. “The rebrand is meaningful in that it signifies the next phase of global expansion for Lansons, and the benefits this integration will bring to clients.”

The closing of the acquisition represents the continued expansion of Lansons’ global strategic communications capabilities, building on its prominent role in leading international agency networks Public Relations Organisation (PROI) Worldwide and Global Communications Partners (GCP). Through these partnerships Lansons can execute global programs on behalf of its clients in more than two dozen markets across the Americas, EMEA, Asia and Australia.

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