Leaders are starting to take advantage of the opportunities social media presents to them.
Bingo! A, now-familiar, voice joyfully shouts as, for the fourteenth time that day, someone is caught chatting away, blissfully unaware they’re in a silent movie.“You’re on mute!” they chorus, as the unfortunate ‘victim’ dutifully rolls their eyes, throws their arms up in self derision and searches out the unmute button to apologise (again).
‘We need to be comfortable with being uncomfortable’The digital landscape is always evolving, so we should embrace this and tackle it head-on by staying connected, informed and ‘always on’. That being said, what is the future of digital and what are the emerging digital marketing channels we should be looking at in 2021, and how do you know which ones to be cautious of?
Video-sharing site TikTok has taken the world by storm. But, as Lansons Director Jon Cronin discovers, the social networking phenomena is also shaking up the marketing and communication strategies of some of the globe’s biggest brands.