2020 was the year of remote online events as companies pivoted towards new methods of communication, and it looks like that trend will continue for the first half of 2021, at least.So now that most companies are doing online events (or should be doing), how can you make yours stand out and encourage people to come back for more?
Bingo! A, now-familiar, voice joyfully shouts as, for the fourteenth time that day, someone is caught chatting away, blissfully unaware they’re in a silent movie.“You’re on mute!” they chorus, as the unfortunate ‘victim’ dutifully rolls their eyes, throws their arms up in self derision and searches out the unmute button to apologise (again).
Video-sharing site TikTok has taken the world by storm. But, as Lansons Director Jon Cronin discovers, the social networking phenomena is also shaking up the marketing and communication strategies of some of the globe’s biggest brands.