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Agency News Posted 27 Apr 2022

BBC 50:50 Impact Report Launch

Our early involvement in the BBC’s 50:50 Project represents a further extension of our commitment to vital issues surrounding equality, diversity and inclusion.

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The BBC’s 50:50 Project has published its Impact Report for 2022.

Lansons is a founding partner of the BBC 50:50 Project and features in the report which was officially launched at New Broadcasting House by BBC News presenter Naga Munchetty, Tuesday 26 April 2022.

The Project first began in 2017 with one news programme making a commitment to increasing the number of women it featured as contributors. It quickly gained momentum as a grassroots movement across the BBC, and more than 500 BBC programme teams, including News night and Question Time, are now signed up to monitor and take steps towards 50:50 representation of women and men contributors.

Fast forward to 2022, and the project has been adopted by many external organisations across 30 countries (such as Lansons) and the methodology extended beyond gender to include disability and ethnicity monitoring.

Tim Davie, BBC Director General, says:
“The 50:50 Project plays a crucial role in finding new voices and helping us better reflect the audiences we serve.
"It’s already made a huge impact on the BBC and our global partners. There’s potential to do so much more. I encourage any organisations interested in taking up the challenge to get involved.”


Lara Joannides, BBC’s Creative Diversity Lead for 50:50, says:
“When it comes to women’s representation, 50:50 has enriched our storytelling since its launch in 2017.
“Today’s results are an important milestone as we apply 50:50’s core principles for disability and ethnicity representation - they provide a solid foundation for us to go out and find more voices and create content that really reflects society.



The 50:50 Project wants to work with as many partners as possible to drive change in multiple industries worldwide.

For more information and to get involved, please visit: bbc.com/5050

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