Website Brexit Banner NO DATE


Is Britain ready to risk it with Brexit? Why everyone could be wrong about the EU referendum- Telegraph

Third of EU referendum voters won’t make up their minds until week before poll –Guardian

Undecided Voters Think Brexit Will Leave Them Worse off, Says SurveyThe Wire

You’ve got to be kidding! Now report says Brexit would stop couples having BABIES amid claims poorer families could lose up to £5,500 if we leaveDaily Mail

Latest polls show dead heat in campaignIrish Times 

Couples ‘delaying having babies because of fears over a BrexitEvening Standard

Undecided voters see Brexit making them worse off – surveyReuters

It is a huge pleasure to collaborate once again with our friends at Opinium and the London School of Economics. This is a a remarkably thorough report, offering a far deeper analysis of the electorate than anything we have seen before. Lansons specialises in helping our clients navigate key reputational and public policy risks.

The referndum on the UK’s membership of the EU is key to the business of our clients. We are therefore very happy to support this study. 


Lord Spencer Livermore – Former advisor to Gordon Brown and Partner, Britain Thinks

Dr Sarah Harrison – Department of Government at LSE

Toby Helm – Political Editor, The Observer

Professor Michael Bruter – Professor of Political Science, LSE

Tony Langham – Chief Executive, Lansons

James Dowling – Head of Public Policy, Lansons

Adam Drummond – Head of Political Polling, Opinium Research




Our new report provides the clearest understanding of how British consumers are responding to the referendum on Britain’s membership of the European Union. It looks in depth at consumer reaction to the key campaign messages and how this affects their perception of the possible implications for our economy, society and diplomatic relations if we left the EU. Most importantly it examines how these perceptions will affect consumer behaviour in light of a possible Brexit vote on the 23rd June and what the expected costs of this might be in the short and long-term.

Event Gallery

Highlights from our Brexit event