Lansons Conversations

Facebook must face up to its feedback

You could call it ironic. So many brands have been discussed and brought to book by social media campaigns, now it seems that Facebook itself is going to be shaped and moderated by the community too.  In this case, the community is not just a few disenfranchised and disgruntled individuals, but includes the European Union, US senators and organisations concerned with electronic privacy.
Facebook - Privacy settings

Facebook - Privacy settings

Everyone hates small print and the current Facebook privacy policy is not only more than 5,000 words long, it also has 50 different settings and 170 options to mull over. Clearly, not everyone has the time or inclination to wade through all the permutations and get them just as they want them. The efforts of the organisations like the Plain English Campaign have long set their sights on the reduction in ‘gobbledygook, jargon and misleading public information’ but a situation where there are just so many permutations to consider is one where, however plainly laid out, the net result is likely to be the same – the small print gets largely ignored. Facebook may say that more than half of their users have adjusted their privacy setting since founder Mark Zuckerberg declared “the web was a place where social was the new default” but given the numbers who aren’t as savvy as Facebook claim, or would hope for, that still means tens of millions of people are left exposed in a way they may not wish to be. Including me. Must check my settings. When I get a minute.