Reputation Management

Organisations with the best reputations outperform rivals in a myriad of tangible ways.

From recruiting higher quality staff, to succeeding with smaller marketing budgets, to exerting greater influence over Governments. In the long term, reputation can only be based on reality.

The only way to be seen as a great company is to be a great company. The only way to be trusted, is to be trustworthy. But for organisations with something to prove, an active approach to reputation management is essential.

Reputation is about trustworthiness, but it’s also about making sure your organisation is known for good work it does. It’s behind the unconscious impulse to choose one brand over another. Consumers pay a premium to organisations with good reputations. They’re also more likely to recommend them.

When great organisations fail, reputational issues are often the reason. Conversely, effective reputation management gives flawed companies room to evolve and improve.

Reputation management is the conscious, holistic, integrated, planned, thought-through, dynamic, agile and continuous process of managing reputation.

Tony Langham - Lansons
Tony Langham Chief Executive and Co-Founder