Content Marketing

Content Marketing is an essential part of growing, enhancing and protecting reputation, and integral to the promotion of a brand, product or point of view.

We create compelling, storytelling content to reach, engage and influence the people that matter, on the channels they prefer. And that means being audience-centric.

We obsess about getting to know the people we seek to engage and use that insight to build a bridge between them and the brand; with resonant, relevant and original content that raises awareness, shifts perceptions and drives loyalty.

Our content is anchored in bespoke multi-channel programmes and campaigns, each designed to deliver positive, authentic and measurable brand experiences through the right mix of Paid, Earned, Shared and Owned activations.

Ultimately, we use Content Marketing to enhance reputation in ways that have tangible outcomes. And we do so with commitment, drive, creativity and an absolute belief in the power of human-led storytelling.

Claire Southeard - Lansons
Claire Southeard Director