Content

Words, pictures, film, podcasts, live experiences. Whatever the format, high-quality, original content is central to effective communication by making information visible, accessible, memorable and shareable.

But today, brands and organisations can choose from multiple channels of communication through which to engage audiences. And to take advantage of that opportunity, they must think like publishers.

Editorial content is our heritage and our heartland. We draw on that experience to develop robust, bespoke content strategies for brands that are based on human insight and designed to create authentic connections between a brand and its audiences.

Our specialist teams of designers, writers (including several former journalists), event designers and filmmakers blend creative flair and strategic understanding to translate brand storytelling into high-quality content. We also partner with specialists in website development and event production to deliver positive brand experiences across all channels.

Our content amplification supports the Paid, Earned, Shared and Owned (PESO) model, blending strategic media relations and influencer marketing with direct, multi-channel activation programmes.