That’s because the most complex aspect of any change is human behaviour; organisations don’t change, people do. It’s why we apply neurocomms – the application of neuroscience to communications strategies (a concept developed in partnership with Dr Helena Boschi, a psychologist specialising in applied neuroscience) – to engage employees on a deeper level. Why We Do What We Do authored by Dr Helena Boschi, supported by Lansons and published by Wiley, looks at how the brain influences what we see, think and do in our life, at home and at work.
We combine insight strategic know-how, creative ideas and practical techniques; vital in successful communications for change. And sometimes, transformation.
By being CLEAR, we’ll help you achieve your goals.
Diagnosing your culture to understand the variance between what is current versus desired. Developing a culture story that is clear, compelling and relevant to positively shape and sustain the desired culture.
Lead with vision and ground a leadership strategy in effective communication. Coaching individuals or teams, we help define leadership values, style and storytelling skills for impact and influence.
Increase the power of your internal communications strategy with an engagement plan that’s right for your business and people. Move employees from awareness to action; becoming your most valuable brand advocates.
Successful change happens when all stakeholders support and drive the change themselves. Realise your transformation potential by telling a powerful story to capture hearts and minds, at every stage of the journey.
Suzanne helps organisations communicate during change, building engagement to influence and support desired behaviours among employees, customers or stakeholders. With more than 20 years’ consulting experience, she uses an insight-led approach that draws on the latest psychological research to effect real change. Most recently, she’s spent time helping organisations communicate and activate their Purpose internally: from onboarding leaders to engaging employees to co-create strategies for action.
Launching the landmark report on diversity data in the FS industry - Holding Up the Mirror - Baroness Helena Morrissey DBE, Chair of the Diversity Project, used her introduction to the webinar on April 22 to highlight one of the ‘killer facts’ from the survey. “While 80% of HR leaders believe that collecting D&I data should be a priority in 2021,” she told the senior FS audience, “only 20% of leaders believe they are good at it.”
From joining ‘clap for carers’ on Thursdays, to shopping for vulnerable neighbours at the weekend, millions of Britons have discovered a new connection to their community during the pandemic. - Authored by Adam Baines and Louise Gardiner-Hill
As we start to see the signs of spring, we are all undoubtedly welcoming the warmer weather, life and opportunity it brings. Spring can be one of the most inspiring times of the year and this year it is paired with the start of the government’s plan to ease coronavirus restrictions.
The concept of ‘purpose-led organisations’ has been gathering momentum. How organisations respond to the coronavirus pandemic, navigate the financial crash and mitigate climate change is being scrutinised. Is the organisation behaving in a way that reflects their purpose promises? Is the purpose relevant to current societal and environmental demands? Is it a purpose beyond profit?