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  3. Translating Purpose into a "Blueprint" for Positive Action

Translating Purpose into a "Blueprint" for Positive Action

A partnership event with The Financial Services Forum and feat. speakers from TSB Bank and Wealthify alongside Lansons

16:00, 25 November 2021

If we all accept the importance of Purpose – to customers, employees, and shareholders; to business success; and to sleeping well at night - why are so many organisations still struggling to articulate, then live theirs?

While the pandemic has undoubtedly accelerated the demand for organisations to a) have a purpose beyond profit and b) live that purpose through authentic actions – many are still stuck at first base. Or worse – they’re purpose-washing.

In 'Translating Purpose into a "Blueprint" for Positive Action', Lansons' Head of Marketing Communications Claire Southeard hosts Wealthify CMO, Sally Allen, and TSB Bank Corporate Affairs Director, George Gordon.

    In this session, we'll hear from those in the Financial Services sector, who are successfully living their organisations’ purpose through a clear blueprint of action. They are claiming their purpose by living by it. This is an FSF and Lansons partner event, open to non FSF members.

    Register your virtual seat

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    Events Speakers

    Claire Southeard Lansons 475x414

    Claire Southeard

    Board Director and Member of Management Team

    Claire is a marketing communications specialist with nearly 20 years’ experience developing integrated strategies for clients in financial and professional services, retail, Government, healthcare and FMCG.

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    George Gordon

    Corporate Affairs Director at TSB Bank

    George Gordon joined TSB as Communications and Corporate Affairs Director in 2018. George brings 20 years of experience to TSB, having held leadership roles in retail, consumer goods, government as well as financial services. He leads our teams in media relations, Partner communications, public affairs, stakeholder engagement and corporate responsibility. Working closely with marketing, George’s teams work to build TSB’s reputation. Most recently, he oversaw the development and launch of TSB’s first responsible business strategy, the Do What Matters plan, and TSB becoming the first bank accredited by the Good Business Charter. Prior to TSB, George worked for Tesco, where he played a key part in the recovery of the business, including serving as UK & Ireland Communications Director on the UK Leadership Team. George also worked for Unilever for 14 years and held Communications roles at national, European and Global levels. He also spent two years in Cabinet Office advising ministers and policymakers on better regulation.