Why organisations need to address what they stand for in 2021
Whatever area of business you’re in, it’s the “year of ESG”, where companies are increasingly judged by their Environmental, Social and Governance behaviour.
To Governments and civil society, this translates as wanting and expecting companies to do the right thing, in all circumstances. Many companies are hearing this, and instead of waiting to be forced by laws, regulations and public pressure, are defining what the “right thing” means to them and pressing ahead themselves. They are defining or re-stating their “purpose” and then, they claim, living by it. Organisations that jump on the bandwagon risk facing accusations of purpose-washing, greenwashing and hypocrisy from media, NGOs and ordinary people. Lansons belief is that, for everyone, 2021 is “the year of ESG” and all businesses need to address where they stand and how others see them. It is, if nothing else, a reputation and communication issue.
Chaired by Tony Langham, Chief Executive, Lansons
This is a partnership event with The Financial Services Forum.
Chief Communications Officer, Handelsbanken
Pernille Sahl Taylor is an experienced communications professional specialising in reputation management. As Chief Communications Officer for Handelsbanken in the UK, she leads a team responsible for all internal and external communications, brand communications and sustainability. Prior to Handelsbanken, she worked at the strategic reputation management consultancy Lansons, where she led a broadcast and content production team and worked with a broad range of financial services companies helping them reach their business objectives. Her experience spans launching entrepreneurial businesses to managing the reputation of well established brands. She has extensive experience coaching senior executives on corporate positioning and how to deliver their corporate messages effectively to internal and external stakeholders.
Director of Strategy Performance and Sustainability, Nationwide Building Society
Director of Strategy, Performance & Sustainability at Nationwide. Our building society was founded to help people save and buy homes of their own. We continue to be driven by this same social purpose – to build society, nationwide. Our mutual difference is what defines us, our values and how we do business.
Executive Chair and Co-Founder
Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 35 years. He is acknowledged as one of the UK’s leading reputation management and public relations advisers and has been named by Debrett’s as one of the 500 most influential people in the UK. His first book Reputation Management : The Future of Corporate Communications and Public Relations was published by Emerald Publishing in December 2018. Outside Lansons he has an active non-executive career in horseracing, fintech and market research.