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  3. Has "Purpose" become a Commodity?

Has "Purpose" become a Commodity?

The Financial Services Forum partnership event, online

09:00, 21 June 2022

It's going to be a year stacked full of contradictions for the financial services industry.

With the cost of living rising, war in Europe and a lingering pandemic still to emerge from, it will be a tough year for lots of people. But for the Financial Services industry, it will be relatively prosperous.

Financial organisations will be under the microscope and under pressure this year to deliver on their purpose with authenticity.

Many will be test driving their purpose in full for the first time, and many more will be finding theirs was never really fit for purpose.

Hosted by Lansons Executive Chair, Tony Langham, discussing...
  • Do most financial services live their purpose or is there often a gap between words and deeds?
  • How to make purpose last by embedding it within culture
  • Going public with your purpose, the do's and don'ts
...and joined by:
  • Claire Blackwell, Chief Client & Reputation Officer at St. James’s Place
  • Jake Ranson, Chief Customer Officer, Amigo Loans
  • Raj Kumar, Group Brand & Reputation Director, Aviva
  • Sarah Boon, Managing Director, Corporate Affairs, UK Finance

FSF Forum x Lansons

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