How we’re helping clients

The nature of the current crisis means reputation is more important than ever.  From sectors in the eye of the storm to those weathering it better, how reputations are managed now will shape an organisation’s future.

Whilst difficult decisions lie ahead as we navigate the unknowns of the next few months, there is also the opportunity to step forward positively.  To re-engage with customers and stakeholders more meaningfully as mindsets, behaviours and values shift.  To re-embed culture.  To ensure leadership is visible.  To further build relationships and support communities.  To harness innovation born out of necessity; and to embed new ways of thinking and ideas.

And as individuals and society re-evaluate what’s important, bringing an organisation’s purpose to the fore matters more than it ever did.  As Mark Carney observed “When it’s over, companies will be judged by what they did during the war”.

Lansons’ people have the experience and expertise to help protect and build reputations during the COVID-19 crisis, with senior advice and integrated solutions. Further details of our approach are outlined below.

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Shaping Reputation through COVID-19 and beyond

We’re working with organisations making reputation making – or breaking – decisions throughout COVID-19.  Whether in sectors where revenue has collapsed or for organisations that are surviving comfortably and sometimes profitably; the reputational decisions being taken now are highly significant but complex.

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Review, Respond, Recover

Our approach in times of calm is to help people review how equipped they are to deal with unexpected events, help them to respond effectively based on the planning undertaken, and then again review the learnings as they recover from the crisis.  So what does this mean in practice in relation to COVID-19?

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Marketing in a pandemic

How can brands tread the line between ‘keeping the lights on’ and doing lasting, reputational damage?  Our specialist consultants are working with brands to evaluate their marcomms plans so they can navigate the unpredictable and rebuild for the new normal.

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Remote Content and Broadcast Production

The national lockdown and social distancing laws pose unique challenges to all businesses.  Lansons’ remote video and podcast content production services add authenticity and enable you to stay connected to consumers, investors and influencers.

 

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Living our values during COVID-19

Everyone in business is challenged by the pandemic.  As we advise our clients on these matters, we believe it is right that we also outline our position as an organisation; from our purpose, to how we are continuing to be a great place to work and make a positive contribution to society.

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Insights, Resources and Virtual Events

As we continue to monitor the situation, our experts are sharing sector insights and strategies from across our expertise in customer, financial, policy, employee and media engagement.  Read our latest insights, tune into our podcast or join us for our next virtual event so we can help you build and protect reputations through this period of heightened uncertainty.

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